In order to find the necessary information on the Internet, the user enters several keywords into the search service line (i.e. n. search engine). Currently, there are a large number of diverse and distinct search engines: Google, Bing, Yahoo, Yandex, Mail.ru, Rambler and more.others. However, despite their differences, all these search services have one thing in common: they can be used to find out the popularity of a particular search query.
How to analyze popular search queries
Good question – why is it necessary? There are several obvious areas of application of this information, for example: Analysis of the popularity of search queries allows you to form a picture of the interests of some city, some country or even the entire Internet community, and on the basis of these data to create content for which there is real demand. The purpose of the analysis can also be a banal collection of statistics. As you can see, the goal can be anything.
Today we will talk about how to find out the popularity of a search query that is entered into such search engines as: Google, Yandex and Rambler.
There are several ways to find out what Internet users are most often searching for. The first method is quite primitive, but sometimes it is enough: open the start page of any search service (for example, Google) and enter the following in the line: “most popular search queries”. In a few seconds you will receive the result, you just have to select the site you are interested in and click on the link.
How to analyze popular search queries
The above method is simple and effective, and yet it is not always enough, because sometimes a person needs to learn the demand for a specific key phrase that he himself wants to introduce into the search engine. In this case, search services come to the rescue, which provide the function of statistics on search queries.
Google Trends is an accessible to everyone, very convenient and flexible service for analyzing popular search queries entered into the Google search engine. There are several columns on the GT home page: the five most relevant search queries for your region, the leaders of the last year (divided into categories), as well as an analysis of the popularity of search phrases. Let’s look at the latter in more detail. After entering the query you are interested in, you will receive statistics in the form of a graph that shows the popularity of the phrase in relation to the maximum number of queries for the specified period of time (this is very important, because Google does not provide absolute numbers here!).
How to analyze popular search queries
If you click on the “Forecast” button located in the upper part of the schedule, you can get an approximate forecast for the dynamics of the popularity of the search phrase in the future, but trust this forecast or not to trust – the personal business of everyone. Trend analysis allows you to compare the popularity of several key phrases at once – to do this, click on the “add query” button, which is located just below the search bar. In this case, a diagram will also be added to the graph of popularity dynamics. There are also several useful columns below the graph: similar queries and popularity by region.
Yandex
Yandex Wordstat is a service similar to Google Trends from the Yandex search engine that makes it easy to track the dynamics of the popularity of a search phrase entered in Yandex. Sorting by words and regions is available, there is also a query history for those in need. A distinctive feature of YW is that in order to use this system, you must first register.
Rambler
Adstat Rambler is a service for analyzing the popularity of a search phrase entered into the Rambler search engine. Time sorting is available, statistics on request, as well as statistics on the geography of requests (available only after registration).
For a detailed analysis of the popularity of search queries, there are other, perhaps even more convenient and flexible services. It’s only worth looking!
